Choice Engineering Competition
An interesting competition on choice engineering is being held here. The goal is to compare qualitative (choice architecture) and quantitative (new field of choice engineering) models of choice and determine which one works best in influencing human decisions. The competition was recently described in Nature Communications [1]. Choice architecture uses qualitative psychological principles in choice design. The recent development of quantitative models of choice can revolutionize this discipline. To launch this field, which we term […]