1. The Endless, Invisible Persuasion Tactics by Sidney Fussell
Even the cheesiest, most cloyingly overearnest romance movies lack the pathos of the pop-up notifications you get when you cancel an online subscription. “If you leave us now, you’ll take away the biggest part of us” is a message I’d expect to receive from a spouse upon being served divorce papers.
Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.
When you use websites and apps, you don’t read every word on every page – you skim read and make assumptions. If a company wants to trick you into doing something, they can take advantage of this by making a page look like it is saying one thing when it is in fact saying another.darkpatterns.org